About The Packaging Diva:

JoAnn Hines, the Packaging Diva, has more than 30 years of expertise in the packaging industry. She has been interviewed on TV and radio, traveled to China as a packaging summit guide, worked with the Small Business Administration (SBA), and spoken at the White House (twice). Why do clients seek her out? They flock to her because she knows how to package products so that people will buy them. When Faith Popcorn made her business trend predictions for 2006, she called JoAnn to find out what was going on in the world of packaging. Businesses large and small call upon the Diva to solve their packaging problems and to ensure that their packages work to sell the product.

JoAnn’s advice and articles appear in virtually every packaging industry publication, numerous business and international publications, and on many website portals. She is an accomplished author, speaker, publisher, marketer, and e-commerce expert. She has received numerous leadership awards and among other honors was named "One of the 50 most influential packaging leaders in the 20th century." She is the founder of Women in Packaging, Packaging Horizons Magazine, Packaging Career Hotline, Packaging Coach, Packaging Diva and Packaging University.

Member:

Georgia Inventors Association

United Inventors Association

Institute Of Packaging Professionals Consultants Council

Can't attend the next Packaging Boot Camp?

Too far to travel or it won't fit into your schedule?

Don't worry. Order the Do It Yourself Packaging> Workbook instead.

I just spent days condensing 30 years of experience into How to Package a Product in Just Three Hours for the Packaging Boot Camp workshop. I'm fried! It's hard to condense all of the material into the essence of what works and what doesn't. I know I have been doing this for 30+ years, but to break it down to the basics is tough.

It’s a tangle of information out there and what you don't know CAN get you into trouble. (Just look at of all the news stories that deal with packaging.) In fact, your product may never see it to the retail shelf if you don’t do your homework.

People always contact me whenever they are in trouble. Most of the time it is after the fact and they want the quick fix to their packaging woes. Well, it doesn't work that way. Packaging is a complicated intricate process. Understanding it requires time and consideration. It’s not just about getting the product there. It’s also about getting the product to SELL.

That's where the unique role of packaging comes into play. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations.

So, don't make packaging your last thought -- make it your first.

WHY YOU NEED THIS WORKBOOK

The workbook covers the following topics:

• The "Nuts and Bolts" of how product packaging works;

• The "How To" of packaging your product to sell;

• The "Inside Scoop" on finding a packaging supplier;

• How to have premium packaging on a startup budget;

• How to avoid packaging disasters;

• And best of all, how to get started packaging your product.

Additionally, it includes many special "cheat sheets" and "resource" lists that will save you time and energy. Why? Because I have done all the work for you:

Some special bonuses include:

• The "how to" of getting started on package design.

• Packaging Terms Directory

• Packaging Trade Association List

• Packaging Magazines list.

If you know nothing about packaging and don't know where to start or even how to find a packaging supplier, you have come to the right place. Of course you won't get the personal one-on-one with me, the Packaging Diva, but this is the next best thing and it’s a fraction of the price of the Boot Camp.

The Packaging Boot Camp Workbook CD is only $69.95. It's the next best thing to having the Packaging Diva by your side to answer all those pesky packaging questions.

So don't wait until it’s too late. Order the workbook now before you flounder in product packaging problems.

NOT SURE YET? Email the Packaging Diva at JoAnn Hines and ask for a Table of Contents.

If you are ready to order now, I have a special bonus for you. "10 Reasons Why Packaging Fails" just for placing your order. So order now on our secure server by clicking here.

Why is packaging important?

Packaging Factoids:

• Packaging is the third largest industry in the US.
• 10% of every dollar spent at retail can be directly attributed to packaging.
• The packaging industry employs over a million people.

Without a package, you can't have a product.

Let me help you with your packaging questions, issues and problems. I'll do my best to find you a solution. Click here to s>ign up for notification about upcoming workshops and events.  I'm coming to a city near you soon.

ATTENTION:

You have a product - RIGHT?

You need a package - RIGHT?

You realize your package is your best sales agent – RIGHT?

You know nothing or very little about packaging - RIGHT?

You have no idea where to start - RIGHT?

That's what this workshop is all about. It has been designed to give you the nuts and bolts for packaging. It offers all of the fundamentals necessary to package your product to sell.

Before you ask why you need this workshop think about this: without a package you can't have sell a product.

You want to sell your product - RIGHT?

If you plan on selling ANYTHING you better have the right packaging. The package is vital to your product’s success. You have invested in your product, don’t stop short of the finish line and leave out the most important component.

Spend half of a day with the Packaging Diva, the number one consumer products packaging expert, and learn how to package your product for sales success.

Session 1: What Is a Package Anyway?

• How can I use it to market my product?
• What packaging materials are available?
• What is the role of product packaging?

Session 2: Packaging’s Pesky Problems

• How should I package my product?
• How do I find a vendor for small quantities?
• Can I use prestige packaging on a shoestring budget?

Session 3: Understanding the Consumer

• What do consumers want on their product packaging?
• What will make a consumer pick your product up off the shelf?
• How can I differentiate my product packaging?

The Makeover Wrap-up:

Bring your concept, product or your package and get up close and personal with the Packaging Diva. She will give you her expert opinion on what's right and wrong with your packaging.

Who Should Attend

Small businesses, inventors, entrepreneurs . . . anyone who has a product that they want to sell.

Packaging Boot Camp is also for you if you reply “yes” to any of the following statements:

• I need a better package for my products.
• I want my package to capture the consumers’ interest.
• I plan to sell my product to major retailers.

Don't delay. Register early. The number of participants will be limited to ensure a productive learning experience.

SPECIAL BONUS: Get The Best Of The Diva CD Parts 1-3 at the conference ($25 value) and your Packaging Terms Directory.

Click here to be notified for the next workshop or to order the Packaging Bootcamp Workbook

About the instructor:

Member:

• Georgia Inventors Association
• United Inventors Association
• Institute Of Packaging Professionals Consultants Council

JoAnn Hines, the Packaging Diva, has more than 30 years of expertise in the packaging industry. She has been interviewed on TV and radio, traveled to China as a packaging summit guide, worked with the Small Business Administration (SBA), and spoken at the White House (twice). Why do clients seek her out? They flock to her because she knows how to package products so that people will buy them. When Faith Popcorn made her business trend predictions for 2006, she called JoAnn to find out what was going on in the world of packaging. Businesses large and small call upon the Diva to solve their packaging problems and to ensure that their packages work to sell the product.

JoAnn’s advice and articles appear in virtually every packaging industry publication, numerous business and international publications, and on many website portals. She is an accomplished author, speaker, publisher, marketer, and e-commerce expert. She has received numerous leadership awards and among other honors was named "One of the 50 most influential packaging leaders in the 20th century." She is the founder of Women in Packaging, Packaging Horizons Magazine, Packaging Career Hotline, Packaging Coach, Packaging Diva and Packaging University.

In her true take charge style, JoAnn is harnessing her many years of expertise to share it in an innovative workshop, Packaging BootCamp. This hands-on curriculum allows participants to get up close and personal with the Diva and provides ample time to pick the Diva’s brain for solutions to packaging issues and answers to how to package a product consumers will buy.

Want to do business with Wal-Mart. Better request the Wal-Mart packaging file. What you don't know CAN hurt you. Find out the inside scoop first. Click here to request.

Want to know more about the role of packaging?

Need to learn how to package products people will buy?

Just starting a business that needs to package products?

Need brainstorming about what packaging works in the current economy?

Contact the #1 consumer product packaging expert by email at PackagingDiva@aol.com

or by phone at 678-594-6872 for a free 15 minute consultation.

Other places where you can learn more about the Diva' speeches and articles